Airtel has partnered with the betting firm to be able to permit fans to place bets using Airtel Money without having a transaction charge, looking to beat rivals in this particular sector.
The majority of Sportpesa gamers place their wagers through SMS and use Safaricom's M-Pesa to get money. Airtel however now dangles new offers of which would see the soccer fans swam over to Airtel Money owing to their free service.
The arrangement allows Airtel Money customers to deposit betting money on Airtel without separating with additional charges. This also allows free withdrawal of Sportpesa wager earnings to Airtel Money.
INDEPENDENCE TO ENGAGE
Airtel Kenya CEO, Adil El Youssefi showed enthusiasm at the new partnership stating that will it will give customers freedom to freely engage in their passion for sporting activities as they earn a living by means of Sportpesa.
"To register, clients must SMS the word 'Game' to 79079, in addition to following instructions. To spot a bet, one will indeed be required to top up their betting budget through Airtel Money to be able to the Sportpesa pay bill name 'SPORTPESA' and on a reference to write the word 'FOOTBALL, " said El Youssefi at a briefing Thursday night.
Sportpesa CEO Ronald Karakuri said the move will certainly ease user experience, "We believe this will offer an opportunity for even more Airtel subscribers who are usually passionate about sports to earn a living out of this passion. Seeing that will we provide the realest chances and now there are usually no transaction charges, it can more win with Sportpesa. inch
The move scars among Airtel's many strategies which could see it coast up its mobile funds revenues. Some latest relationships include one with United Bank Of Africa and National Bank of Kenya. To attract more users, Airtel also removed transactional charges for customers sending money within the network.
SOURCE: Allafrica
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